By Jack Barnes
Vh1’s Love & Hip Hop Yandy Smith became Mielle Organics’ first celebrity brand ambassador today making an announcement via social media after months of trying the products and naming them her “#ProductCrush” via Instagram. Over the course of two months, Smith tried several of the products and chronicled how her hair improved. One of the key improvements Smith mentions is her edges growing back due to the company’s Mint Almond Oil and Babassu Oil and Mint Deep Conditioner.
The reality TV star and the Mielle Organics’ CEO and Founder Monique Rodriguez met after Smith tried the products and gave an impromptu mention via social media. Rodriguez says, “I chose Yandy as an ambassador because she is going through a natural hair journey and she exudes the Mielle Organics’ mission to Empower, Excite and Educate.” Rodriguez went on to say that Smith’s love for natural products made her a perfect ambassador to promote the Go Green lifestyle, which promotes people to be conscious about the products they consume as well as what their skin absorbs. Smith who often wears protective styles due to a rigorous and demanding filming schedule understands the importance of keeping her natural hair healthy and says it’s even more important for her to make sure she is using healthy products as a nursing mother.
Rodriguez, a Chicago native and former nurse launched the Mielle Organics ‘Go Green‘ campaign in October of 2014. Since then, it has created a huge following of women who are becoming more conscious about the importance of using healthier products in their beauty and hair regimen. The company’s blog The Mielle Life further promotes the natural hair journey by highlighting the background on ingredients, style tutorials, trends and tips for women and children to keep their hair and bodies healthy.
Smith will host a Mielle Organics’ event celebrating her as their first celebrity brand ambassador at Deuces & The Diamond on November 14, 2015 in Chicago, IL.
About Mielle Organics
Mielle Organics is a new and extremely popular all natural and organic hair products line for adults and children. Launched in May 2014, the company has over 140,000 customers in 87 countries. After mere months in the natural hair care industry and achieving over $1.5 Million dollars in sales, Mielle Organics is widely recognized for its results-driven products and excellent customer service.
The company wholeheartedly believes that what is consumed by the body is displayed in outward appearances. They promote natural, organic ingredients, and are proud to exclusively use natural products derived from rooted plant oils and natural herbs. The products are paraben free, no harsh chemicals and no harmful preservatives; everything is made from love and nature and is not tested on animals.
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