By Jack Barnes
Asserting his authoritative bark over an eclectic array of beats, NC’s Well$ is one of the most inventive emcees south of the Mason-Dixon line. A quick burst of intense self-reflection, “Demo 1” is the latest lyrical exercise from the young rapper, as he experiments with vocal manipulation and sizzles with 2 minutes worth of straight bars. Enjoy this video stream below after the jump.
To accompany the new track, Well$ creates a claustrophobic visual, complete with neon lights and smoke machines, cutting a striking figure in an empty warehouse that he fills with his charisma. Premiered by VIBE, “Demo 1” is another installment of a busy 2017 for Well$, following the release of his latest project All Kings Get Their Heads Chopped Off, premiered in early June by NOISEY.
Featuring highlights such as relationship drama “Rosé” and the whirling “Day Ones,” both premiered by Pigeons & Planes, All Kings Get Their Heads Chopped Off is a a strong collection of textured, electronic-influenced tracks. With production from Well$’ Immaculate Taste labelmates Lucho, VACAY, and Alec Lomami, as well as appearances from NicX and Wally Left, All Kings Get Their Heads Chopped Off followed-up The Way I’m Living Makes My Mom Nervous, which was similarly loaded with North Carolina talent. A cohesive and tight knit effort, All Kings Get Their Heads Chopped Off is Well$’ formidable bid to raise the profile for North Carolina’s diverse and thriving rap scene. Explained Well$ to Noisey, “I feel like North Carolina rap artists, we have to show unity––that we’re cultivating a culture and not just individual aesthetics. It has to be a part of something greater. Until you can finally say you know what a North Carolina scene kid is, we won’t have a sound. Down here, you never know what you’re going to get. Hopefully, I can be a forefather of that, and help the next generation of artists who are specifically from North Carolina.” All Kings Get Their Heads Chopped Off is out now and available to stream on Spotify.
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Props to ImmaculateTaste