Well$

By Jack Barnes

Spinning weblike rhymes with a commanding growl over, Charlotte’s Well$ is at the forefront of NC’s rising tide of talented emcees. Today, Well$ shares the crackly, semi-VHS visual for “Strictly For My Niggaz,” putting new meaning to the phrase ‘behind the camera.’ Whether it’s scooping a droptop for a joyride, taking a trip to the carnival, or halting traffic, Well$ does it all with the help of his crew. Produced by Immaculate Taste labelmate Lucho, the 2pac-honoring “Strictly For My Niggaz” was written by Well$ on a trip to South Africa a few years ago, meant to serve as a tribute and anthem for his label and friends. Directed by Summit Collective, “Strictly For My Niggaz” is the first visual from from Well$’ latest project, All Kings Get Their Heads Chopped Off, premiered by NOISEY in June. Enjoy this video stream below after the jump.

Explains Well$, “I just wanted to salute my niggas, for every successful artist, there’s a bunch of gang activities that don’t always get the shine it deserves. So I wanted to show my appreciation.”

Featuring highlights such as the relationship drama “Rosé” and the whirling “Day Ones,” both premiered by Pigeons & Planes, All Kings Get Their Heads Chopped Off is a robust collection of glitchy, genre-bending tracks. With production from Well$’ Immaculate Taste labelmates Lucho, VACAY, and Alec Lomami, as well as appearances from NicX and Wally Left, All Kings Get Their Heads Chopped Off followed-up The Way I’m Living Makes My Mom Nervous, which was similarly loaded with North Carolina talent. A cohesive and tight knit effort, All Kings Get Their Heads Chopped Off is Well$’ formidable bid to raise the profile for North Carolina’s diverse and thriving rap scene. Explained Well$ to Noisey, “I feel like North Carolina rap artists, we have to show unity––that we’re cultivating a culture and not just individual aesthetics. It has to be a part of something greater. Until you can finally say you know what a North Carolina scene kid is, we won’t have a sound. Down here, you never know what you’re going to get. Hopefully, I can be a forefather of that, and help the next generation of artists who are specifically from North Carolina.” All Kings Get Their Heads Chopped Off is out now and available to stream on Spotify.

@wellwellwells
@ImmaculateTaste

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