By Jack Barnes
Following the success of his standout NBA 2K17 track “Bands” (approaching 180K plays SoundCloud, while also climbing on Spotify and Tidal), Bay Area native White Dave, born Noah Coogler, now drops the official video for “Present,” produced by Boom and also from his The Season of the Rich mixtape. Enjoy this video stream below after the jump.
The song’s powerful artwork features White Dave’s older brother Ryan Coogler (currently directing Marvel’s Black Panther) and younger brother Keenan Coogler. The image stresses the importance of being PRESENT to what’s happening in the world right now — whether in your personal life, or on a global, activist scale.
The single artwork created by artist Jonathan Robinson was documented over the course of 4.5 hours, then edited by Langston Sessoms (Chop N Shoot) and Justin Kinard. The end result is a tribute to both the message of the music and to the importance of art at large.
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Props to David Blanko