GRAMMY® Award-winning multi platinum super producer, songwriter, and multi-instrumentalist Zaytoven shares the music video for his latest single “What You Think” [feat. Ty Dolla $ign, Jeremih, & OJ Da Juiceman] on VEVO. Enjoy this video stream below after the jump.
The visual unites the producer and his collaborators on-screen for a powerhouse clip that’s just as captivating as the song is. “What You Think” brings together three of the culture’s most powerful voices with Ty Dolla $ign turning up with his smooth Los Angeles soul,Jeremih bringing Chi town heat, and OJ Da Juiceman repping Atlanta with O.G. gusto all over instantly recognizable Zaytoven keys and percussion.
About the track, Spin wrote, “Like so much of Zay’s recent work, the central moving piece in the track is his improvisatory sounding piano,” while XXL christened it, “a star-studded flexing anthem for the cold winter season.”
“What You Think” bulldozes a path for the arrival of his anxiously awaited full-length debut,Trap Holizay—arriving very soon.
Additionally, he revealed details for his upcoming North American headline run, Trap Holizay The Tour. It fittingly kicks off on 4/20 in Denver, CO before rolling through major markets across the country.
4/20 Denver, CO
4/24 Spokane, WA
4/25 Castlegar, BC, Canada
4/26 Calgary, Canada
4/27 Vancouver, Canada
4/28 Seattle, WA
4/29 Portland, OR
5/2 Sacramento, CA
5/3 Reno, NV
5/4 Berkeley, CA
5/5 Santa Cruz, CA
5/6 Los Angeles, CA
5/25 Savannah, GA
A true trendsetter, Zaytoven proved integral to the sonic architecture of the Atlanta scene with which he stands synonymous. His influence can easily be felt in nearly every corner of hip-hop and R&B. 2011 saw him win his first GRAMMY® for co-producing and writing “Papers” on Usher’s Raymond v. Raymond. Among countless multi platinum productions for the likes of Gucci Mane and Migos, he teamed up with Future for seminal 2015 collaborative mixtape, Beast Mode. Everybody from Drake and Nicki Minaj to Rick Ross and Lil Yachty has sought him out.
Unsurprisingly, his musical acumen encompasses more than just beat-making. Born in Germany, raised in San Francisco, and based in Atlanta, Zaytoven’s nickname pays homage to his piano virtuosity. VIBE has hailed him as “Atlanta’s true trap music pioneer” whileComplex praised his “singular blend of layered, oscillating synth melodies, ominous organ chords, and booming low-end bass.” Founding Familiar Territory Records, he’s becoming a cultural tastemaker and entrepreneur in 2017 as well.
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